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Be sure to position your keywords within your site map. A map will help your viewers see all the parts of your website and will allow them to easily navigate throughout your site. Search engines use the inclusion of a site map in their consideration of where your site should be ranked.

Try several different keywords when you are trying to rank higher in search engines. The larger the variety in your meta-tags the more likely it is that your website will be ranked high in a given search. An example would be if your webpage's focus is on eyeglasses; you could include keywords like eyeglases, glases, glasses, eye glasses and any other common variations you can think of.

Be sure to use very descriptive title tags so that search engines will comprehend your site content easily. Your title tag should be 60 characters or less, because search engines won't display more content than that. They will also give less importance to terms at that point.

A properly coded site is an important part of a successful SEO strategy. A site that is coded in messy, confusing JavaScript is not going to be indexed by the search engines. In addition, you won't be indexed if you have Flash included without a description written out.

Use an accurate title tag to make sure that search engines will understand your page content. Your title tag should be 60 characters or less, because search engines won't display more content than that. They will also give less importance to terms at that point.

When you are selecting a domain name and aiming for maximum search engine exposure, resist any temptation to use a trademarked product name unless you have explicit permission to do so. A registered trademark might be a popular search term and using it might increase your traffic, but the benefits are definitely not worth the immense legal trouble you expose yourself to by using it.

Use header tags to your advantage. Headers are large at times. However, CSS can be used to alter the size. Search engines like to use headers to rank sites. Use H2 and H1 tags so that you're able to highlight what a product's about. This lets a search engine crawl something it finds to be worthwhile.

Everyone who has a web site, knows how important it is to maintain a high search ranking from the big search engines, but it can be hard to know exactly how to go about doing so. The methods presented in this article will help you get the best results from your SEO efforts.

Never utilize Flash on a site that you wish to be optimized. Flash isn't read by the spiders and won't be indexed. To optimize a website, your content needs to be visible and crawlable by search engines.

Ask questions of your audience. Regardless of whether you are asking their opinions or testing their knowledge, people love to answer questions. Allowing them to comment their answers directly on your website is an easy way of getting search engines to notice you, as well as building rapport with your readers.

One sure way to increase traffic to your website, is to check the traffic statistics for the most popular search engine keywords that are currently bringing visitors to your site. Use those search words as subjects for your next few posts, as they represent trending topics with proven interest to your visitors.

Make a site map to help the search engines index your site's pages. These maps make it easy to find any subpage on your site. Regardless of how large or small your website is, a site map will increase your ranking in search engines.

Use outside resources to track your rank. This may seem like a simple thing to do on your own, but your rankings on the search engines change constantly. Using an outside resource usually means they will keep track of your rankings for a few hours or days, and report back to you where your average sits.

Don't use dynamic queries if you can avoid it. A URL like www.mysite.com?sid=100&mode=q may not even be indexed. Web crawlers are not designed to crawl these kinds of pages, so make your site's directory structure and page names are keyword-friendly.

To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed to numbers and symbols. People will recognize those keywords in the URL, and are more likely to click on your link if they think it will bring them to a relevant page.

Use videos and a video sitemap to increase the SEO of your website. Videos can be great for personal introductions or product demonstrations and tutorials. Post them to your site with keyword-rich labels. Once your video sitemap is done, use Google Tools to submit its URL through your central account. Post the video that you have just created onto YouTube when you finish. This will help increase traffic to your website.

Add your primary keyword phrase into the first paragraph of content. If you can add it twice, that will be even better. Make sure though that your content is still readable and user friendly and avoid making it come across as spam. If you can fit it in and still keep a good content flow then do it.