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[https://www.biggerpockets.com/search?utf8=%E2%9C%93&term=Linking Linking] to other sites can result in the traffic you desire and encourage better placement in real-time searches.<br><br>When creating external links to promote your website, the anchor text that you use is critical in establishing the effectiveness of the links in raising your search engine rankings. Make sure the anchor text uses the exact key phrase that you want search engines to rank when locating your website. For example, if you run an office supply company and want search engines to locate your website with the phrase "office supply store," then this is the key phrase you should use as your anchor text. The more external links that point to your business using this phrase in the anchor text, the higher your rankings for the phrase.<br><br>As much as possible, stay away from frames in your website. Search engines can't index framed pages. The best that they will be able to do is to index your home page. 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